When aiming to drive more traffic to your websites, one real estate marketing tactic you can implement is to focus on both the paid and organic search results. Many agents and brokers don?t want to spend money on ads, for the obvious reason that there are a lot of free ways to obtain traffic as well.
However, when approached using the proper strategies, these two options can offer a powerful way to gain more exposure and increased profits. So let?s discuss how both techniques can be used to optimize your online marketing efforts.
Why Target Both Organic Results & Paid Ads?
First of all, paid ads can typically give you great results even faster. Until you get to the top one or two positions in Google for your search phrases, using Google AdWords, Facebook Ads, LinkedIn Ads, etc. can be extremely effective testing platforms for your real estate marketing plans.
This is one of the techniques we used to quickly increase traffic to our Facebook page, which resulted in a lot of new clients and visitors to our main blog as well. Google also loves Facebook for organic results, and having a highly ranked page can have a huge effect on these results.
Secondly, after you achieve the top organic search results, using both platforms will give you maximum exposure. Since paid ads show up on top or the right side of Google, you will be able to dominate a large portion of the first page. This gives you authority and credibility.
Another way that both options can help your real estate marketing campaign is by providing more raw data. Not only will you be able to monopolize on your top 3-5 keyword phrases, but you will begin to discover even more words available to you when exploring your results.
Your analytics data will be able to provide other long term variations that you can start to optimize your site for both organically as well as with additional paid ads. In other words, you expose yourself to a greater search audience.
Finally, paid ads also allow you to research various demographics by testing what ads work best with your chosen audience. You can tweak each paid campaign to only focus on a certain area or age group for example in order to see what converts best. Given those results, you will be able to fine tune your landing pages.
Therefore, it is very useful to consider both real estate marketing techniques for your business. By doing so, you will be able to maximize your exposure and ensure you achieve the greatest success.
By Jeff Logue who is a full time internet marketer and lead generation specialist. He assists agents and brokers nationwide with improving their online real estate marketing efforts, while continually investing in additional web assets.
If you need further guidance on these aforementioned principles and would like to learn more about how to become the online authority in your area, visit us now at: Real Estate Marketing 411.
Discover how to write high quality and effective articles for your real estate business: Real Estate Marketing Blog.
Source: http://www.ecommissionblog.com/2011/09/19/real-estate-marketing-focus-paid-organic-traffic/
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